Abstract: How do physicians learn about new treatments? Using the setting of antipsychotic treatment choice, we measure the relative importance of two key pathways: observational learning, in which physicians update their knowledge from public signals, and learning-by-doing, in which the physician relies on her own private experience treating patients. To do so, we exploit two sources of exogenous shocks to physicians’ information. First, in 2007, regulators issued new guidance in the antipsychotic market, approving one drug as a secondary treatment for depression and warning that another posed a substantial risk of side effects. Second, in 2006, the introduction of Medicare Part D shocked the typical physician’s patient composition, with more patients obtaining private insurance coverage. Examining the time periods surrounding the drug advisories, we find physicians with greater patient volume and with more specialized training learn about product quality sooner. Public warnings primarily affect the decisions of the least experienced and least specialized physicians. Importantly, among physicians seeing few patients, recent graduates react more quickly and robustly to the advisories following their publication. We further show that exploiting variation in experience stemming from Medi- care’s insurance expansion is necessary to distinguish the effect of volume from unobserved factors, such as physician quality.
Work in Progress